Market research and consumers
The National Consumer Agency has commissioned Amárach Research to continue our programme of market research on a range of consumer experiences, including:
- The level of awareness of consumer rights
- The extent that consumers shop around
- Prices and other factors influencing where to shop
- Making complaints
- Shopping habits
- Trends in switching goods / service providers
A key element of the research is the comparison (where possible) of today's consumer landscape with data from previous surveys.
Report on switching
The February 2010 market research report shows a slight decrease in switching by consumers between service providers. Read more about the report.
Consumer empowerment and complaints
Almost two in five consumers would be likely to tell others if they have a positive experience with a company when making a complaint. This study shows that Irish are consumers increasingly willing to complain when dissatisfied, now at 78%.
Download Consumer Empowerment and Complaints - main findings (MS Word, 460KB) and a presentation on the report (PowerPoint, 1MB)
The previous wave of research from September 2009 is also available: download the main findings (MS Word, 462KB) and presentation (PowerPoint, 840KB)
Consumers in the recession
Market research, published in January 2010, looking at the impact of the recession on hopping habits and household budgeting. Read the press release and download the report.
Shopping and pricing
September 2009 report examines consumers' experiences and attitudes to shopping and pricing. Issues covered include:
- Goods and services bought in past 12 months
- Dental and GP prices
- Shopping around, and price comparison sites
- Overall satisfaction with value for money and customer service
Download Shopping and Pricing - Market Research Findings - August 2009 (MS Word, 462KB) and a presentation on the | report (PowerPoint, 1MB)
Earlier reports